Presented by Chuck Barnett

CONGRATS!

You just proved that folks will click on a relevant display ad!

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Maximize Impact

If you’d like to find out how to include these with your next direct mail campaign – or just set them up to hit targeted lists in general, you can :

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Track me down here at the CG conference.

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Text me at 321.663.7084

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Fill out the form on this page and I’ll reach out next week.

In the meantime, here’s some more information on the service – and a short video introducing some of the other targeted options available through Direct One.

Hit me up!

321.663.7084

Reach out to Chuck

Use the form below to reach out. Let’s schedule a time to see how Address-Linked Web Ads can optimize your mail campaign.

How it works

List segment

Select the list segment(s) for your targeted display and pre-roll.

  • Address-Linked Web Ads target specific households in your database by linking the mailing addresses with their WiFi IP address
  • On average, our IP address file will match 45% of the mailing addresses on your list
  • Since ads only reach selected households, messaging and offer can vary based on list segment
  • Reach only targeted households 100% of the time – with no waste and no “bot” traffic

Release the Ads

Deploy web ads tailored for your selected households

  • Use one set of ads for customers, another for prospects; Cross-sell vs. New customer discounts
  • Use video pre-roll to reach the elusive Millenials – or any other member of the household that watches popular video channels
  • Individually targeted ads mean a greater impact
  • Go from art to online in as little as one business day

Reach all devices

Banners will be displayed on all devices in the household

  • The ONLY way to reach ONLY the households you want, with ZERO waste
  • Display ads are served to targeted residents – wherever and whenever they go online in their home

Matchback

Perform matchback of sales to original household list.

  • Attribute sales and results directly to the display ads
  • Receive full reporting after the campaign – see what sites performed, a list of engaged households and a comprehensive activity report

DirectMail 2.0

Watch this short video about another service Direct One offers to maximize the impact of your mail: