Presented by Chuck Barnett


You just proved that folks will click on a relevant display ad!

Maximize Impact

If you’d like to find out how to include these with your next direct mail campaign – or just set them up to hit targeted lists in general, you can :


Track me down here at the CG conference.


Text me at 321.663.7084


Fill out the form on this page and I’ll reach out next week.

In the meantime, here’s some more information on the service – and a short video introducing some of the other targeted options available through Direct One.

Hit me up!

Reach out to Chuck

Use the form below to reach out. Let’s schedule a time to see how Address-Linked Web Ads can optimize your mail campaign.

How it works

List segment

Select the list segment(s) for your targeted display and pre-roll.

  • Address-Linked Web Ads target specific households in your database by linking the mailing addresses with their WiFi IP address
  • On average, our IP address file will match 45% of the mailing addresses on your list
  • Since ads only reach selected households, messaging and offer can vary based on list segment
  • Reach only targeted households 100% of the time – with no waste and no “bot” traffic

Release the Ads

Deploy web ads tailored for your selected households

  • Use one set of ads for customers, another for prospects; Cross-sell vs. New customer discounts
  • Use video pre-roll to reach the elusive Millenials – or any other member of the household that watches popular video channels
  • Individually targeted ads mean a greater impact
  • Go from art to online in as little as one business day

Reach all devices

Banners will be displayed on all devices in the household

  • The ONLY way to reach ONLY the households you want, with ZERO waste
  • Display ads are served to targeted residents – wherever and whenever they go online in their home


Perform matchback of sales to original household list.

  • Attribute sales and results directly to the display ads
  • Receive full reporting after the campaign – see what sites performed, a list of engaged households and a comprehensive activity report

DirectMail 2.0

Watch this short video about another service Direct One offers to maximize the impact of your mail: