USPS postage rates are increasing on July 13, 2025, impacting First-Class Mail, Marketing Mail, and more. Learn smart strategies to reduce costs—like list hygiene, personalization, and USPS discounts—while keeping your direct mail campaigns effective.

Today’s consumers are bombarded with marketing messages—but only the ones that speak directly to them cut through the noise. In a world driven by data and digital relevance, your direct mail strategy must go beyond generic content. It needs to be personal. Why? Because personalized direct mail doesn’t just improve response rates—it builds trust, enhances engagement, and boosts ROI. At Direct One, we believe personalization isn’t just a best practice—it’s a necessity. In this post, we break down five powerful personalization techniques and show you how elevating even your envelopes can drive serious results.

A successful direct mail campaign starts with the right mailing list. Whether you’re re-engaging loyal customers or reaching new prospects, a well-crafted list can significantly boost your response rates and ROI. In this blog, we explore seven proven strategies to build the perfect mailing list, including leveraging CRM data, using geocoding for targeted campaigns, and capturing leads from website visits and social media. Learn how to combine these methods for maximum impact and create personalized, data-driven campaigns that deliver results.

In the digital age, direct mail remains one of the most powerful tools to connect with your audience on a personal level. With thoughtful design choices, you can create mailpieces that resonate, inspire action, and drive results. At Direct One, we believe every campaign can bloom with success—especially in the vibrant season of spring. From format selection to creative seasonal touches, here’s how to design direct mail that stands out this spring.

Unlock the secrets to boosting your direct mail open rates with these proven strategies. From standout designs to tailored messages and perfect timing, discover how to make your mail impossible to ignore.

Direct One unveils metallic and neon inks for holiday cards and talks all things holiday mail to add cheer to your holiday season.

Ready to free up your time while increasing your ROI? At Direct One, we're all about making your life easier and your campaigns more effective. That's where automated or triggered direct mail comes in—and let us tell you, it's a GAME CHANGER.

Learn why new movers are so important to your marketing list and how to engage with them to drive results.

We want to help you make the most of your mailings! Discover USPS incentive programs for massive savings, and learn best practices to make your next mail campaign effective without wasting your marketing budget!