Direct Mail for Specialty Medical Groups and MSOs.
Grow every location with a repeatable, accountable direct mail system.
Specialty medical groups grow by adding locations, adding service lines and keeping referral channels full. Direct mail is the vehicle for reaching patients and referring physicians without getting lost in the inbox.
Mail reaches the households most likely to need a specific service, introduces newly affiliated practices under a new name, and keeps referring offices informed as the network expands.
Direct One prints, personalizes and mails campaigns for multi-location healthcare organizations in dermatology, ophthalmology, orthopedics, gastroenterology, physical therapy and other specialties, with in-house creative, data and analytics teams on the same floor as our presses. One marketing team approves the campaign. Every location receives its own version, with its own physicians, address, services and tracking.
We welcome the RFP process for management services organizations (MSOs), specialty physician groups and private equity-backed medical platforms.
Why Direct One?
Specialty group marketing teams serve three audiences at once: patients who need a specific procedure, physicians who refer them, and operators who expect consistent growth across every acquired practice.
Direct One brings commercial printing, mail services, data processing and creative together under one roof, so a campaign moves from list to mailbox without handoffs between vendors.
Patient data stays protected under HIPAA-compliant processes and SOC 2-certified controls.
Ready to mail at scale? Talk to our team about leveraging U.S. postage incentives today.
Key Data Points:
Networks are growing fast
Private equity-acquired physician practice sites grew from 816 in 2012 to 5,779 in 2021, according to a Health Affairs analysis, with dermatology and ophthalmology the most frequently acquired specialties. Each new affiliation brings a new market, a new patient base and a new set of referring physicians to reach.
Rebrands and affiliation announcements
When an acquired practice takes on a new name, patients need to hear it from the practice before they hear it anywhere else. Direct One mails rebrand and affiliation announcements to existing patients under HIPAA-compliant processes, so each practice keeps the patients it has earned through the transition.
Referring physician outreach
Many specialty groups depend on referrals from primary care and other physicians. Direct One builds mail programs that introduce new physicians, new locations and new services to referring offices in each market, keeping the network top of mind where patient decisions often begin.
Precision targeting
Reach households by age, drive time to each office, household composition, income, homeownership and new-mover status. Age targeting matters in specialties where need rises with age, such as cataract surgery and joint care. Current patients are suppressed from acquisition lists.
One approval for every location
Variable data printing lets a single campaign carry location-specific physicians, addresses, maps, services and phone numbers. Corporate marketing sets strategy and retains brand controls without sacrificing effectiveness or efficiency. Direct One versions, prints and mails for every office in the network, including newly acquired practices and new locations.
Service-line campaigns
Promote the procedures that drive each specialty: cataract and LASIK consultations, skin cancer screenings and cosmetic dermatology, joint pain and sports medicine, colorectal cancer screening and direct-access physical therapy. Campaigns can drive calls, online bookings or RSVPs for patient education seminars.
Secure and trackable
Patient data is handled under HIPAA-compliant processes in SOC 2-certified systems. Every campaign includes QR codes, personalized URLs and CRM integration, with results reported by location in Direct One’s online dashboard. Operations leaders can compare performance across the entire network, and every result is verifiable.