Direct Mail for Dental Support Organizations.
Find more patients with a repeatable, accountable direct mail system.
Dental support organizations grow on two numbers: new patients per office and the patients each office retains. Direct mail is the vehicle for reaching those audiences without getting lost in the inbox.
Mail reaches households near each location, can bring lapsed patients back to the chair, with location-based strategies that anticipate new openings or expansions.
Direct One prints, personalizes and mails campaigns for multi-location healthcare organizations, with in-house creative, data and analytics teams on the same floor as our presses. One marketing team approves the campaign. Every location receives its own version, with its own doctors, address, offer and tracking.
We welcome the RFP process for DSOs, dental groups and private equity-backed dental platforms.
Why Direct One?
DSO marketing teams serve two audiences at once: patients who choose a dentist close to home, and operators who expect consistent growth across dozens or hundreds of offices.
Direct One brings commercial printing, mail services, data processing and creative together under one roof, so a campaign moves from list to mailbox without handoffs between vendors.
Patient data stays protected under HIPAA-compliant processes and SOC 2 certified controls.
Ready to mail at scale? Talk to our team about leveraging U.S. postage incentives today.
Key Data Points:
Strong response rates
Acquisition mail sent to households in a practice’s market area averages a response rate of 2 to 4.4 percent, according to the ANA/DMA Response Rate Report. Mail to existing patients tends to perform higher, because the recipient already knows the office and the doctor.
One approval for every location
Variable data printing lets a single campaign carry location-specific doctors, addresses, maps, offers and phone numbers. Corporate marketing sets strategy and retains brand controls without sacrificing effectiveness or efficiency. Direct One versions, prints and mails for every office in the network, including newly affiliated practices and de novo openings.
Secure and trackable
Patient data is handled under HIPAA-compliant processes in SOC 2-certified systems. Every campaign includes QR codes, personalized URLs and CRM integration, with results reported by location in Direct One’s online dashboard. Operations leaders can compare performance across the entire network—and don’t just have to take our word for it. The performance is verifiable.
Reactivation = revenue protection
Dental practices lose an average of 17% of their patients each year (according to Dental Economics and Henry Schein). Personalized recall and reactivation mail built from each location’s patient records can bring overdue patients back before they settle in with another office.
Precision targeting
Reach households by drive time to each office, age, household composition, income, homeownership and new-mover status. Current patients are suppressed from acquisition lists.